Developing market analysis skills in English for economics students
Keywords:
market analysis, English for Economics, strategic frameworks, PESTEL, SWOT, professional communication, data interpretation, financial literacy, ESP, analytical skillsAbstract
This article examines the development of market analysis skills in English for economics students. It highlights the dual challenge of mastering analytical frameworks while communicating insights clearly and persuasively in English. The study emphasizes the importance of technical vocabulary, structured frameworks such as PESTEL and SWOT, and the rhetorical presentation of data. Pedagogical methods including real-time market monitoring, competitive benchmarking simulations, and the integration of digital tools and AI are explored as strategies to enhance both linguistic and analytical competence. The article concludes that proficiency in English market analysis equips students with a competitive advantage in international finance, consulting, and trade.
References
1. Kotler, P., & Keller, K. L. (2022). Marketing Management (16th Edition). Pearson.
2. Saunders, M., Lewis, P., & Thornhill, A. (2019). Research Methods for Business Students (8th Edition). Pearson.
3. Armstrong, G., & Kotler, P. (2021). Principles of Marketing (18th Edition). Pearson.
4. Harvard Business Review. (2020). HBR Guide to Data Analytics Basics for Managers. Harvard Business Publishing.
5. Barney, J. B., & Hesterly, W. S. (2019). Strategic Management and Competitive Advantage (6th Edition). Pearson.
6. Ghemawat, P. (2018). Global Strategy: Competing in the Connected Economy. Harvard Business Review Press.
7. Hill, C. W., & Jones, G. R. (2020). Strategic Management: Theory & Cases (13th Edition). Cengage Learning.
8. Bryman, A., & Bell, E. (2018). Business Research Methods (5th Edition). Oxford University Press.
9. Mankiw, N. G. (2021). Principles of Economics (9th Edition). Cengage Learning.
BAYRAMOĞLU, G., YILMAZ, O., PALABIYIK, N., & YÜKSEL, Ü. (2025). Globalization and Innovation The Foundation of Scientific Research, Social Development, and Modernization.
Husanova, S. (2022). QADIMGI FARG'ONANING SAMOVIY TULPORLARI (Mingtepa yaqinidan topilgan yangi qoyatosh rasmlari asosida). Scientific journal of the Fergana State University, (1), 26-26.
ARTIKALIEVNA, S. (2020). THE ROLE OF SHRINES IN THE NATIONAL TOURISM DEVELOPMENT (ON THE EXAMPLE OF SHRINES IN MARHAMAT DISTRICT OF ANDIJAN REGION). ACADEMICA: AN INTERNATIONAL MULTIDISCIPLINARY RESEARCH JOURNAL Учредители: Diva Enterprises Private Limited, 10(12), 522-525.
O‘zbekiston Respublikasi, Andijon viloyati, Shahrixon tumani
(+998) 945668868