EUPHEMISMS IN HEALTHCARE

Abstract

This article examines the use of euphemisms in healthcare as a linguistic, psychological, and ethical phenomenon that shapes communication between medical professionals, patients, and the public. Euphemisms in medical contexts serve multiple functions: they soften emotionally charged information, reduce anxiety, preserve patient dignity, and help providers navigate sensitive topics such as terminal illness, bodily functions, disabilities, and end-of-life decisions. Through descriptive and comparative analysis, the study explores how euphemistic expressions evolve in response to cultural norms, institutional expectations, and the growing need for patient-centered communication. The findings indicate that euphemisms in healthcare are not merely polite alternatives but strategic communicative tools that influence trust, decision-making, and emotional resilience. Yet, their excessive use may obscure meaning, impede informed consent, or create misunderstandings. The article emphasizes the importance of balanced, transparent, and culturally aware communication strategies in medical settings.